Press Release

*GET READY, ORLANDO – BLUE IS BACK!*

To view Blue Man Group’s Orlando-specific sizzle reel and photos, click here.

ORLANDO (June 27, 2024) –  The most-asked question on Blue Man Group’s social media accounts was answered today, as the global entertainment phenomenon announces plans to return to Orlando with a new home at ICON Park - the 20-acre entertainment destination in the heart of Orlando’s entertainment district.

Blue Man Group wrapped up a successful 14-year run in Orlando in 2021 during COVID, taking a three-year hiatus to determine the right time, place, and concept to return to the most-visited destination in the U.S.  

“There is no greater world-stage than Orlando for exciting family fun, making it a natural choice as a home base for Blue Man Group,” said Jack Kenn, Managing Director of Blue Man Group. “Our fans are eager for the Blue Men to be part of their Orlando vacations, and our creative team is thrilled to create a new type of experience that is even more immersive and personalized to Orlando.”

A new 500-seat theatre will be at ICON Park’s Universal Boulevard entrance. The new theater will be specifically designed to accommodate Blue Man Group’s multi-sensory performance, equipped with state-of-the-art acoustics, lighting and video capabilities to create a one-of-a-kind immersive experience for the audience.

ICON Park President and CEO Chris Jaskiewicz said the addition of Blue Man Group fits well with ICON Park’s growth strategy of continuing to sign quality live entertainment, attraction, and restaurant tenants. The 20-acre destination sits at the center of the popular Orlando Entertainment District, with entrances on both International Drive and Universal Boulevard.

“ICON Park will roll out the blue carpet to welcome Blue Man Group back into our ‘unbelievably real’ destination,” said Jaskiewicz. “With their unique blend of creative energy and entertainment, they are a perfect fit with the world-famous entertainment brands here at ICON Park, and we look forward to the Blue Men becoming ambassadors for our entire destination.”

Blue Man Group’s future location at ICON Park is currently in the development planning stage and approval process, with the goal of opening late 2024.

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ABOUT BLUE MAN GROUP

Blue Man Group is a global entertainment phenomenon, known for its award-winning theatrical productions, iconic characters and multiple creative explorations. Blue Man Group performances are euphoric celebrations of human connection through art, music, comedy and non-verbal communication. Since debuting at New York’s Astor Place Theatre in 1991, the live show has expanded to additional domestic residencies in Boston, Chicago, and Las Vegas, an international residency in Berlin, and multiple North American and World Tours, reaching more than 50 million people worldwide. Blue Man Group is universally appealing to a broad range of age groups and cultural backgrounds, and continually injected with new music, fresh stories, custom instruments and sensory stimulating graphics. Blue Man Group is owned and operated by Cirque du Soleil Entertainment Group. For more information, please visit Blueman.com.

ABOUT  ICON Park

ICON Park is a global leader in location-based entertainment in the most-visited destination in the U.S., attracting millions of guests each year with its unique collection of branded immersive experiences including attractions, restaurants, bars, live entertainment and shops.

 ICON Park’s portfolio of 50+ tenants include globally recognized brands that appeal to both families and adults. The destination encompasses multiple, world-famous entertainment attractions, over a dozen immersive restaurants and bars, nightly live music, and an extensive shopping and outdoor marketplace – all anchored under the brilliant lights of The Orlando Eye by Merlin Entertainments. Just a few of the famous brands that call ICON Park home include Merlin Entertainments’ Madame Tussauds and Sea Life Aquarium, Blake Shelton’s Ole Red, Darden’s Yard House, Gordon Ramsay’s Fish & Chips, The Sugar Factory, Museum of Illusions, Shake Shack, Tin Roof, Uncle Julio’s and Build-A Bear Workshop. Open 365 days a year, ICON Park’s continual roster of activities, nightly live music, special events -- plus free parking and no gate admission -- make it a popular day and night choice for Orlando’s 74 million visitors and residents. 

 ICON Park is located at the epicenter of Orlando’s Entertainment District -- -  with entrances on both International Drive and Universal Boulevard – and surrounded by 150+ hotels, world-famous theme parks, the second-largest convention center in the United States, and 1,000+ restaurants, attractions and retail outlets  The area is further expanding with $5 billion in growth investments including  Universal Orlando’s much-anticipated fourth theme park Epic Universe; $4 billion in new and expanding hotels, attractions, restaurants, convention space, entertainment venues and roadwork enhancements; hundreds of millions of dollars to further expand Orange County’s convention center; and a leg of the $1.75 billion high-speed rail line project, Brightline, which will directly link the I-Drive area to Orlando International Airport and the 50+ million passengers it serves annually.

ICON Park shares common ownership with 40 acres of adjacent hotel and retail properties and was developed by a partnership among New York City-based Flag Luxury Group LLC, Las Vegas-based Torino Companies, and Orlando-based Unicorp National Development.