Press Release

For the photos/videos of the collection, click here

Montreal, Quebec, Canada (September 19, 2024) - In parallel of Montreal Fashion Week, Cirque du Soleil Entertainment Group (“Cirque du Soleil” or “the Company”) has teamed up with Nadya Toto and Oscar Mendoza, to design outfits showcasing Quebec creativity. After months of preparation, the grand unveiling of the two capsule collections took place yesterday at La Vitrine Québécoise by Les Effrontés, located in downtown Montreal La Baie d'Hudson.

In its drive to diversify its offering beyond live shows, Cirque du Soleil continues to enrich its portfolio in the world of fashion, already marked by prestigious collaborations with industry giants such as KidSuper, Thierry Mugler, Heidi Klum, Zaldy Goco, Eiko Ishioka, Zerina Akers, Stefano Canulli, and Manaola Yap.

For the Autumn-Winter 2024/25 season, a project opportunity highlighting a 100% Quebec collaboration has been imagined. In collaboration with styling agency Les Effrontés, Nadya Toto and Oscar Mendoza were selected to design outfits showcasing their talent and the expertise of Cirque du Soleil artisans. 

The two designers were given complete freedom to create pieces using exclusive fabrics developed at L'Atelier du Cirque du Soleil. All motifs were custom designed, drawing on the expertise of the textile designers and textile transformation of the world leader in the live entertainment industry.

Nadya Toto has opted for unique creations. True to her signature, the Italian-born designer has created outfits that are both minimalist and resolutely romantic, celebrating femininity and combining comfort and refinement.

For his part, Oscar Mendoza has created conceptual pieces. With a more eclectic and flamboyant side, Oscar's collection perfectly blends craft and couture.

Comprising 5 to 15 pieces each, the capsule collections will be on display and available for pre-order at La Vitrine Québécoise from September 19. Beyond the creations, this collaboration once again illustrates Cirque du Soleil's commitment to celebrating and supporting local talent, while enriching its fashion experience.

In addition to being a place of creation, Cirque du Soleil Entertainment Group's international headquarters houses one of North America's largest costume design and manufacturing workshops, as well as the world's largest textile transformation workshop. L'Atelier is a state-of-the-art space where artisans, textile designers, chemists and meticulous enthusiasts collaborate. With nearly 150 full-time employees, the creative facilities are bursting with talent. Each year, some 15,000 pieces and the equivalent of 150 kilometers of fabric are produced.

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About Cirque du Soleil Entertainment Group

Cirque du Soleil Entertainment Group is a world leader in live entertainment. Building on four decades of pushing the boundaries of the imagination, the artistic entertainment company brings its creative approach to a large variety of artistic forms such as live shows, multimedia productions, long-from content, music, immersive experiences, and special events. Cirque du Soleil Entertainment Group celebrates 40 years of defying reality, defining entertainment, and illuminating the world through art and creativity. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs more than 4000 employees, including 1200 artists from more than 80 different nationalities. For more information about Cirque du Soleil Entertainment Group, please visit cirquedusoleil.com.

About Nadya Toto 

Having launched her ready-to-wear label in 1989, Nadya Toto creates garments that celebrate femininity, combining comfort and refinement. The Italian-born designer's signature style is minimalist, ultra-feminine and resolutely romantic. Distributed across Canada and the United States, Nadya Toto's collections have attracted worldwide media attention, including the prestigious Madame Figaro (France), Fashion Daily News (France), Vogue Italia and Vogue Usa.

In addition, numerous celebrities have worn his creations at high-profile events. While many Quebec artists have fallen under the label's spell, our southern neighbors Angelina Jolie, Drew Barrymore, Yasmine Bleeth and Rachelle Lefèvre of Twilight fame, and more recently athlete Joannie Rochette, have all succumbed to the charms of Nadya Toto's creations.

About Oscar Mendoza

Oscar Mendoza is a Mexican-born fashion designer based in Montreal. Oscar earned a Bachelor's degree in Fashion Design and Styling at the École supérieure de mode de l'ÉSG UQÀM, and also studied at Collège LaSalle. In Montreal, he worked with exceptional, international-caliber instructors such as designer Ying Gao, Haitian-born Helmer Joseph and ESM professors Marie-Ève Faust and Céline Chicoine. Oscar's collections combine art and couture.

Oscar Mendoza is a slow fashion atelier based in Montreal. We want you to be excited when you receive a garment that has been made for you in our workshop. Let us take care of you.

About Les Effrontés

Founded in 1999 by Marie-Claude Pelletier, Les Effrontés is a stylist agency whose mission is to make fashion accessible to all. They do this through personalized services, innovative and entertaining conferences, and training workshops for aspiring stylists. 

La Vitrine Québécoise by Les Effrontés represents the agency's new initiative, focused on promoting local designers. Located in the White Space, on the 2nd floor of downtown's The Bay, this constantly evolving boutique offers a selection of some 30 Quebec brands, carefully presented by the stylists who work there. For more information on Les Effrontés, please contact Marie-Claude Pelletier at 514-521-4734 or info@leseffrontes.com.

Media Contact

Amélie Robert
Cirque du Soleil Entertainment Group
Amelie.robert@cirquedusoleil.com