Press Release

Cirque du Soleil Events + Experiences Announces New Capabilities with 4U2C Creative Studio Merger

The world leader in live entertainment unveils expanded creative offer

Montreal, February 27, 2020 – Cirque du Soleil Entertainment Group announces today the merger of its multimedia creative studio, 4U2C, with its events division, Cirque du Soleil Events + Experiences, a move that positions it as the most fully-integrated turnkey creative and artistic content solution provider in bespoke, world-class live entertainment.

For nearly 20 years, Cirque du Soleil Events + Experiences has created and produced one-of-a-kind projects for some of the worlds’ most prestigious events, with clients in the public and private sectors across the world. Its portfolio stretches from custom Cirque du Soleil shows for corporate events for Fortune 500 companies, to cultural attractions commissioned tourism bureaus, to live performances on some of the most-watched television broadcasts in history.

4U2C – Creative Studio is a Montreal-based company specializing in the creation and production of multimedia and video visual content. Their work in experiential design and video imagery have been featured in music concerts (such as KISS, Hugh Jackman, Shakira), major events (including Victoria’s Secret Fashion Show) as well as interactive installations (the Illuminart open-air museum).

The merger will allow the Group to unleash its creative energy under the strength of one, unified company and create further opportunities for long-term growth

“Cirque du Soleil Events + Experiences now gains major in-house capabilities in digital content with all the creativity, emotional connectivity and craftsmanship of Cirque du Soleil, said Yasmine Khalil, Chief Executive Producer – Cirque du Soleil Entertainment Group. ‘’Merging 4U2C – Creative Studio to Cirque du Soleil Events + Experiences is an important milestone in our continued growth trajectory, as we remain focused on raising the bar in the industry with creativity and innovation.’’

About Cirque du Soleil Entertainment Group

Cirque du Soleil Entertainment Group is a world leader in live entertainment. On top of producing world-renowned circus arts shows, the Canadian organization brings its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. It currently has 4,700 employees from nearly 70 countries. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art. For more information about Cirque du Soleil Entertainment Group, please visit CirqueduSoleilEntertainmentGroup.com.

About Cirque du Soleil Events and Experiences

Cirque du Soleil Events + Experiences creates and produces bespoke live entertainment for an international clientele who are looking for one-of-a-kind, world class experiences. Whether it’s private events, tourist attractions or large-scale productions, each venture is tailored to meet the clients’ objectives and leverages Cirque du Soleil’s unique wealth of creative expertise. For nearly two decades, the division has amassed an impressive portfolio that includes performances at the Super Bowl Halftime Show and the Academy Awards, and gained accolades for their work on the T.O. by Lipton ad campaign, the Expo Astana 2017 show REFLEKT, as well as Helene Fischer’s 2017 / 2018 concert tour show design.

Cirque du Soleil Events + Experiences is more than circus entertainment; their awe-inspiring imagination can generate endless possibilities making them the ideal partner in the business of amazing audiences. Cirque du Soleil Events + Experiences is a division of Cirque du Soleil. Find out more at cirquedusoleil.com/events.

About 4U2C – Creative Studio

Montréal-based trailblazers dedicated since 2013 to making life less ordinary. Never holding back when it comes to elevating stories, they travel the globe transforming ideas into visceral moments of beauty that build human connections. Pushing for greatness in everything they do, through experiential design and video imagery and by living and breathing the spirit of collaboration. Find out more at https://www.4u2c.com/ .

Media Contact :

Mélanie Fontaine
Cirque du Soleil Entertainment Group

514.723.7646 X 8694
Melanie.Fontaine@cirquedusoleil.com