Press Release

Cirque du Soleil Entertainment Group and Flower Shop Debut the Global Artistic Entertainment Leader’s First-Ever Fragrance

Montréal/Los Angeles (May 8, 2024) – Renowned as a pioneer of grand visual experiences, Cirque du Soleil Entertainment Group is finally uncorking one for the nose, partnering with Flower Shop Perfumes Co. to launch l’eau de parfum by Cirque du Soleil ®, the artistic entertainment brand’s first fragrance. Available exclusively direct-to-consumer through www.parfumcirquedusoleil.com, with product to ship globally starting today.

The debut fragrance from Cirque du Soleil arrives on the heels of the brand’s 40th anniversary, celebrating the entertainment of over 405 million people worldwide, and the expansion of the brand beyond the live stage.

“In our 40th year in business, we are continuing to evolve beyond our live show offerings and tap into additional creative avenues, which is why we are thrilled to announce this fragrance with Flower Shop. Consumers around the globe can now experience the awe found in our iconic shows and share the joy of Cirque du Soleil every day,” said Eleni Planet, Director of Licensing and Collaborations at Cirque du Soleil Entertainment Group.

Like Cirque du Soleil’s elaborate stage shows, l’eau de parfum by Cirque du Soleil offers a journey that elevates classic olfactory notes to dazzling new heights, weaving a delicate synthesis of bergamot, red apple, and cotton candy, iris and freesia, buttery popcorn, and warm sandalwood, vanilla bean, and caramelized amber. The glass bottle is crowned with an Art Deco tiered top and a ridged gold stopper featuring a large sun rising above the moon, paying homage to the “circus of the sun.” Each 100 ml eau de parfum bottle will retail for $195 USD.

The campaign was shot in Paris by acclaimed photographer Elizaveta Porodina, known for her captivating visual storytelling. With model Alyda Grace as the radiant presence, the campaign captures the essence of Cirque du Soleil's ethos with unparalleled elegance and sophistication.

L’eau de parfum was crafted in partnership with the Swiss fragrance house DSM-Firmenich and its award-winning perfumer Alexis Grugeon, whose creations include those for top brands such as Ralph Lauren, Michael Kors and Amouage as well as celebrities, such as R.E.M. by Ariana Grande, 2021 winner of FiFi Fragrance of the Year-Popular.

“Twenty years ago, my father, Ilia Lekach, sought to create a Cirque du Soleil fragrance, so for us to be able to help bring it to life now is an extraordinary honor,” said Isaac Lekach, Co-Founder and CEO of Flower Shop Perfumes. “We approached the task with utmost reverence, faithfully mirroring the meticulousness emblematic of Cirque du Soleil's unparalleled artistry.

Media was invited to smell the perfume firsthand alongside Cirque du Soleil and Flower Shop at the Firmenich Fragrance House in New York City on May 7. Photos from the event can be found here.

About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a world leader in artistic entertainment. Building on four decades of pushing the boundaries of the imagination, the Company brings its creative approach to a large variety of entertainment forms, such as multimedia productions, immersive experiences, and special events. Cirque du Soleil Entertainment Group celebrates 40 years of defying reality, defining entertainment, and illuminating the world through art and creativity. Since its creation in 1984, more than 405 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs more than 4000 employees, including 1200 artists from 80 different nationalities. For more information about Cirque du Soleil Entertainment Group, please visit cirquedusoleil.com.

About Flower Shop Perfumes Co.
Established in September 2019, Flower Shop Perfumes Co. is a boutique fragrance company headed by the husband-and-wife team of fragrance industry veteran Isaac Lekach (Paris Hilton, Guess Jeans, Katy Perry, Selena Gomez) and acclaimed jewelry designer Lillian Shalom. For more information, visit www.flower-shop.co. Follow on Instagram and TikTok.

Media Contact
Marc-Étienne Nolin
Cirque du Soleil Entertainment Group
marc-etienne.nolin@cirquedusoleil.com